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CPB cooperates with WU Vienna on development of PROFOS

The institute for Marketing & Consumer Research of the Vienna University of Economics and Business is supporting CPB in a project for the system-supported generation of clients profiles on the basis of the interactive technology of PROFOS.

Aim of the cooperation is to consider individual client’s preferences when typecasting clients in the investment process in an economically profound way and thus to generate an even more sustainable conversation experience for the client as well as an even more target-oriented result.

 


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